The tool list
1. Claude Code (Anthropic): the brain and the builder It writes the scripts, the captions for each network and the carousel text. It also builds the videos and runs every step of the machine. Claude Code comes with the paid Claude plans (Pro or Max).
2. A computer that stays on: the night shift My machine runs on a Mac mini at home. Scheduled jobs start on their own: collecting competitor posts at 05:00, reading the numbers at 06:00, a short morning report at 06:05 and the topics at 06:10.
3. A database: the memory Every idea, every post and every number goes into one database (I use Supabase). That's how the machine knows what worked last week and doesn't repeat itself.
4. ElevenLabs: my voice A professional clone of my own voice. It reads every script, in English and in Bulgarian. The double gets this same audio, so it speaks with my voice, not a stock one.
5. HeyGen: the AI double The double you see in my videos (Avatar V, the newest engine). It gets the script and my cloned voice and moves its lips to that audio. The camera moves and the graphics around it are added later.
6. Higgsfield: photos and backgrounds When a scene needs a photo or a background, it comes from here. Never text: text and charts are drawn in code, so they're always sharp and correct.
7. HyperFrames (open source, by HeyGen): the edit Every video is built as HTML and animation code and rendered frame by frame into an MP4, on my own computer. The local render is free.
8. Blotato: posting and DMs It posts to Instagram, TikTok, YouTube, Facebook, LinkedIn, X and Threads at set times. It also sends the DM when someone comments the word under a post.
9. Google Drive: the review folder Everything I need to look at lands in one folder, plus the posts I upload by hand (my Bulgarian Facebook, Substack).
The daily flow
- 06:10. Ten topics arrive. The machine looks at what already works for other creators (posts doing several times better than that creator usually does) and brings 10 topics, each with the source and a few lines of research. The batch is for the next day.
- I pick three. One carousel, one video with the double and one video without a face. This takes a few minutes, from the Mac mini or my phone.
- The structure. For each pick the machine writes the hook, the order of the beats and the free guide behind it. I approve it or change it. This is approval one.
- The build, all at once. Claude Code writes the scripts and the captions for each network. ElevenLabs records the voice. HeyGen makes the double. HyperFrames draws and edits the video, with a picture for every sentence.
- The checks. Every text goes through a list of hard rules (no client names, no made-up numbers, no AI clichés), then a pass that makes it sound like me. Every video goes through an automatic check: movement, sound levels, empty frames.
- The final look. I see every slide, every video and every caption, word for word. If I say yes, the files are locked. Any change after that needs a new yes. This is approval two.
- Posting. Blotato posts at fixed times: the carousel at 10:00, the video with the double at 12:30, the video without a face at 16:00 and a short with the real me at 19:30 (Madrid time). Nothing goes out until I press the button.
What stays with me
- Picking the topics. The machine suggests, I choose. Some days none of the 10 is good enough, and then we make new ones.
- Every approval. The structure and the final piece. Two yeses for every post.
- My stories and my numbers. The machine never makes them up. If a script needs a personal story, it leaves a gap with my name on it until I fill it.
- The real me on camera. The only filming I still do is for the shorts and the long YouTube videos with the real me, on my iPhone.
- The button. I press post myself.
If you want to start smaller
You don't need nine tools on day one. Start with two:
- Claude writes your script and your captions from one thing you did this week.
- One posting tool (Blotato or any scheduler) posts it at a set time.
Add a voice clone when you're tired of recording. Add a double when you're tired of filming. Add the night shift last.
The honest part
- The double is labeled as AI on every network and in every caption. People should know what they're watching.
- Most of these tools are paid. Claude Code, ElevenLabs, HeyGen, Higgsfield and Blotato all need a plan; HyperFrames is free when it renders on your own computer.
- The first weeks were full of problems: wrong cuts, a voice that was too slow, captions that sounded like a robot. Every one became a rule, and the rules are what make it work now.
This is how it looks as of October 2026. Tools and plans change.